LinkedIn is my favorite social network, it is thanks to this network that I reach a million subscribers thanks to my posts. And what's more, it's what allows me to have a continuous flow of regular customers, and that's incredible.
It is the network that has allowed my activity to take off and finally, when I take a step back, almost all my turnover comes from Linkedin, so all that is to tell you that this network is absolutely crazy and extremely powerful.
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| 10 mistakes to avoid on LinkedIn. |
I decided today to share with you the 10 mistakes that I see absolutely all the time, I always see the same mistakes that are made, so I said to myself why not share them with you totally for free, like that, it's a gift.
If I quote one of the hours you do yourself on LinkedIn, don't hesitate to tell me in the comments, so I could give you even more advice, so there you have it, the idea is really to exchange between us.
Let's go for the 10 errors, here we go.
Mistake #1:mocking LinkedIn
the first error that I see a lot, I see well, and I hear well is that some people make fun of LinkedIn, why? simply because I think what happens on this network is that when we arrive on this network.
We see a lot of posts on our newsfeed and sometimes we end up with posts that look a bit like Facebook, which we knew about 10 years ago.
If you see this on your LinkedIn news feed, go further, don't hesitate, to subscribe to people who generate value, and don't hesitate to like and comment as soon as you see a post that you like. interest.
That way you'll see a lot more similar ones in your news feed, play the LinkedIn game to the fullest, I promise you it's super interesting and you can find great content there.
I love to train and get inspired through LinkedIn, there are content creators that I find fascinating, but don't stop there and above all don't make fun of Linkedin.
Very sincerely, between us, when I see people making fun of LinkedIn. Me, personally, it makes me smile since I see how this network is extremely powerful, and above all, I see in terms of figures all that it brings me.
Today, I want to say so much the better, if some laugh it means that they are not on LinkedIn, it leaves more room for us who take this network seriously, but there you go, if I can save you some time and make fun of this network a little bit, stop making fun of it, take it seriously and go dark and you'll see that it's a nugget.
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Mistake #2: Commenting or liking anything
the second mistake that I see a lot is forgetting or maybe not even knowing that when we like or comment on a post, our contacts will see what we liked and what we comment on.
I explain to you, let's say I start commenting on a post, one of my contacts will see in his news feed “Yassmin-net” commented on this post and we see the post in a big way, I don't know if you realize the power of the trick.
Already that means that if you are a content producer, it's huge because from the moment people will like, and comment on your posts and well your publication will turn in a lot of news feeds so, so that's very good news.
That's one of the reasons why every time I say that the LinkedIn algorithm is super cool compared to the algorithms of a star who had Facebook. But that also means being careful what you like, and what you comment on, so I'll be careful what I say because I don't want to scare either.
The idea is really to play with LinkedIn and to be as simple as possible, but always be reasonable.
Wasn't going to comment and like political or controversial posts for example, because it will generate a bad image of you.
Don't forget that many people and your contacts will see that you liked and commented on this post and that it is displayed on the news feed.
That is to say, they won't even have to go to your profile to see what you like, and what you comment on, it's going to be displayed on the news feed.
Ultimately, what you like, and what you comment on is almost as important as what you post.
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So be careful not to like and do not comment on anything, keep in mind that you are on a professional social network and that you speak with your first and last name.
There is a written record of what you like and what you comment on.
Therefore, be fair, and reasonable, and have fun, but be reasonable.
Mistake #3: Prospecting Messages.
the third error I see a lot is simply sending prospecting messages to people you don't know, so everyone has their methods and I don't want to create a controversy over that.
But in my opinion, sending prospecting messages like that and talking about his brand, these offers are necessary to service while you haven't even engaged in a conversation with the person in question.
It's not a good idea when, for example, I receive a prospecting message.
The first instinct I have is to tell myself ok this person requires customers, and yes if she does that if she is talking to me about her product, her service when we don't even know, it's that she's really in need of a client and suddenly that doesn't make me want to work with her and that's why every time I tell you to do very be careful with this method.
There, you can send private messages to people you don't know, no worries about that, but try to do it naturally, as you would in real life.
In the end, therefore, I do not use these techniques, but if I ever wanted to sell a product to a person on LinkedIn via a private message, what I would do first is start a conversation, try to deliver value to them, try to share advice and then possibly if they are interested to offer them a free formula or possibly my offers if I find that this person is interested, but above all, don't insist.
Above all, I'm not going to send direct prospecting messages because I don't like the image it conveys and in addition, the number of prospecting messages that are not targeted that we receive is enough unbearable so be super careful.
Tell me if you agree with my comment.
But personally, private messages are like prospecting emails and it's forbidden to send emails like that. send prospecting direct messages, no, post content instead.
You'll see it's much more effective, and in addition to seeing that in terms of reputation, you'll go faster, it's simply a better image, it's better for people to come to us naturally rather than go get them one by one and beg them for a few things, in particular, beg them to buy our product or service.
Mistake #4: Not taking care of your LinkedIn profile
The fourth mistake I see all the time is not taking care of your LinkedIn profile, and not working on it enough.
I see a lot of people already that they have a LinkedIn profile that isn't working at all; without a profile picture, or else they didn't write the info part of their profile, or else they worked quickly through their profile with the advice they found right and left on the internet.
But suddenly, it's cluttered, it's not coherent, and we don't understand that it's a real real real mistake, the number 1 activity of Internet users on LinkedIn is to go and see the profiles.
Here, do I need to say more, work on your profile, and if you ever have to produce content, if your content works, the people who have seen your publication, will want to come back in contact with you.
Only before getting in touch with you, they will go to see your profile, and if it is not a seller if it is not well built it will not work.
It's fundamental, I don't hesitate to go into detail since the more rigorously you work on it, the more it will work, here is your profile.
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Mistake #5: Underestimating the power of posts
The fifth error is to underestimate the power of publications, either by never publishing, or by publishing, but by not working on the writing or the creation of the visuals.
That for me is fundamental, publishing on a social network today has become a profession and it is not for nothing that it has become a profession.
There are so many codes to respect:
Trends that exist on a social network that demand for years before fully understanding the network and soaking up school, Knowing how to write So was formed.
You take things seriously and above all don't think that it will be enough to publish news like that randomly by writing a little bit of what comes to your mind, that's not what will do, it worked, you have to learn to write on LinkedIn that's the best advice I can give you is to learn to write and learn to create visuals and especially to publish.
If you don't publish, it's because you don't take into account the fact that LinkedIn is a social network, but it's a network like any other, so from the very least, you're going to publish, you're going to see that your results will explode, but for that, you have to do it well.
Mistake #6: Not taking care of your LinkedIn profile
so this error, I love it or not, it's ironic, it's all the people who invite random Internet users to join their contacts, thinking that that way we'll have a big network, a big address book, lots of subscribers and it's going to throw some it's going to be nice it's going to be good.
No, in short, it doesn't work, I don't even count the number of people who come to see me with more than twenty thousand thirty thousand subscribers and say to me could you help me train on LinkedIn, because I have no results, I have no customers, I want to have lots of subscribers, my posts are flopping and above all, I have no customers so it's useless in the end.
So, in short, it's fine to have lots of subscribers, but that's not everything, personally, I seldom invite people to join my network.
I rather make sure that they subscribe to me thanks to my content and I find that it has more beautiful values like that, since the people who subscribe to me appreciated my publications.
So, I know that potentially my contacts will like and comment on my future publications and that's what's most important, by inviting people at random or even by trying targets and I don't know at all if these people will like to comment on the posts but I know that the algorithm taking it into account will count what percentage of your subscribers have liked and commented on your posts.
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so the more you will have very targeted contacts, the more your posts will be shown to a large number of people, so stop inviting people a little bit randomly, so you can't know if your posts will please them nor can you know up front if these people are active.
so here we are avoiding guests full of random people we stay focused, we produce content and we make sure that people come to us naturally.
Mistake #7: Not taking care of your LinkedIn profile
an error that I constantly see and this is our seventh error, I see it so much, it is simply to speak in a way that is too institutional, yes, we are on a professional social network, but we remain on a social network, the people are there to have fun, to learn, but to learn while having fun.
Internet users move very quickly on their newsfeed and if the post is not catchy, if you do not speak in a very simple way and in a very intuitive way, very authentic and well that will not work, the Internet user will stop.
The more the position with which the profile is institutional, the less it is read, so stop writing your profile as a cover letter, it does not work, it will not make you want to contact you.
Here, you have to take a step back and with that, it's the serious ones that I constantly see, especially when it comes to big brands, who want to have a certain posture on LinkedIn.
It's good to pay attention to the posture that we have and as much as we have, but we must not forget that it is a social network, therefore did not speak in a too institutional way.
Mistake #8: Never liking and never commenting.
8ᵉ error: never liking and never commenting, again, it's as if we had forgotten that it was a social network, it's a real mistake.
The more you play the game of LinkedIn thoroughly, the more your publications will be mounted to a greater number, and above all, the more results you will have, the more you will make known.
So don't hesitate. go all out, like, comment, treat yourself, and play the game thoroughly.
Personally, that's the mistake I made a lot when I started, it's just posting, only focusing on my content, but I've noticed that the more I like, the more I comment, and the more my posts are shown as many people as possible.
go all out.
That's one of the peculiarities of algorithms, in general, they take into account each time on social networks the presence that you have beyond publications, so the more you are present, the more it will put you in simply before.
Mistake #9: Being Negative or Malicious in Comments
So that's my favorite mistake. Honestly, I want to talk about it.
It's being negative or bitching or even being malicious in comments or via posts on LinkedIn.
There's a slightly weird trend on LinkedIn, it's that the more we groan in publications, the more we'll try to create controversy, the more it's going to work, the more people will debate, the more people will say yeah, I agree, I'm not happy, etc...
But ultimately, I find that these content producers forget the image they convey on the side. One of the fundamental values that I want to promote on social networks is benevolence.
Quite simply because it is the value that is closest to my heart, with respect, but for me, it is also a question of reputation.
To make it short on LinkedIn, I never complain, if I ever see a post that does not interest me or that I do not like, I unsubscribe from the person.
At worst if it bothers me, I block it, but I'm not going to comment on them by complaining or criticizing it in the comments.
That wouldn't even come to mind, simply because I don't have the time.
So really keep that in mind, you don't have time to bitch on LinkedIn. Please try to think like this, if ever, you are concerned and tend to go and criticize posts on social media in general or even on LinkedIn.
Instead, take the time you spend doing this, producing content and you'll see that it's really much more powerful, much more effective, much more positive and you'll see that you'll thank me in the end.
So be super careful, and don't forget that people see your comments and will keep an image of you, and the more, you'll moan, you'll be negative the more you keep this image of yourself.
If you want to find clients through LinkedIn, if you want to get noticed in the press, stop being malicious. stop criticizing and be positive.
You will see that it brings you positivity. Be positive,
Mistake #10:not watching enough LinkedIn
The 10th mistake and I will end on this is not watching LinkedIn enough.
Usually, those who come in and start posting a little about what comes to mind, but don't take into account the trends of the network.
The more you observe what works on LinkedIn, the more results you will get.
So don't hesitate to look at what works, and don't hesitate to fully immerse yourself in the network for several weeks before even publishing and before even commenting. You will see that you will thank me there too because it is a little bit of the basis for success on a social network.
If you don't have time to observe the network thoroughly and be well-trained, you will have all the tips and the best advice to succeed directly.
But, take LinkedIn seriously, it's become a profession and it's not for nothing.
So observe and soak up the codes of the network and there you are.
Finally, I hope you enjoyed this article.
If so, don't hesitate to like it and subscribe, it motivates me to produce more and more content.
also, tell me in a comment if you made one of his mistakes or if you still do and tell me which one, I'm interested in discussing with you.
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